Fitness/Sports
D1 Training.
Elite Athletic Training Model Typically Reserved for Division 1 Programs. Now Your Business to Own. D1 Training brings coach-led strength and conditioning to everyday athletes — youth and adults alike — through a membership model built for loyalty. With 170+ locations, average unit revenues of $522K, and a proven franchise system recognized by Entrepreneur Magazine, this is the fitness franchise that separates itself from the pack. Your community deserves better than a big-box gym. Give them D1.
AUV$522Kfrom the brand’s own disclosures
Total units1from the brand’s own disclosures
Brand overview
The Methodology Behind the Movement
Founded by former Division 1 football star Will Bartholomew, D1 Training was built on a simple but powerful idea: elite athletic training shouldn't be reserved for elite athletes. Today, D1 delivers coach-led, results-driven workouts to youth athletes ages 7–18 and adults of all fitness levels — inside state-of-the-art facilities staffed by highly qualified coaches.
Recognized by Entrepreneur Magazine's Franchise 500, Men's Health, and NASM, D1 has become the gold standard in boutique performance fitness — with the brand credibility and athlete endorsements (including Tim Tebow) to prove it.
Why choose
Why D1 Training Stands Apart
A Model Built for Committed Members, Not Passive Swipes
D1's membership-based structure attracts higher-paying, loyal clients — producing predictable revenue that high-churn, low-fee gyms simply can't match.
Elite Performance Training — For Everyone
D1 brings Division 1 S&C methodology to the general public and whole families, creating a category of one in a crowded fitness market.
Proven Unit Economics
Average unit revenues of $522K, with top locations exceeding $1.68M — operating inside the explosive $30 billion fitness industry.
170+ Locations and Growing
A proven franchise system with national scale, Entrepreneur 500 recognition, and a brand rooted in athletic excellence.
A Name Athletes Trust
High-profile athlete endorsements and a founding story built on real D1 credentials give the brand instant authority and community pull.
Revenue Potential & Investment Requirements
AUV
$522K
Revenue from locations meeting 2026 Item 19 inclusion criteria.
- Total investment
- $1,000,000–$2,000,000
- Franchise fee
- $30,000
- Cash Required
- $200,000
- Net worth
- $300,000
- Protected territory
- Single Country
- Time to open
- 6-9 Months
Training & support
A System Designed to Get You to Opening Day — and Beyond
D1 Training doesn't hand you a manual and wish you luck. From first inquiry to ribbon-cutting, you're guided through a structured, hands-on discovery process:
- Unit Economics & Leadership Calls — understand the numbers and meet the people behind the brand
- Validation Calls — hear directly from existing franchisees
- FDD & Franchise Agreement Review — full transparency at every step
- Recruiting Day in Nashville — spend time at D1 headquarters before you sign
Request your free D1 Training Franchise Report and a dedicated franchising specialist will reach out personally to walk you through every step toward ownership.
Ideal candidate
Is This You?
D1 Training is built for entrepreneurially driven individuals who believe in the power of athletics, community, and accountability. The ideal D1 franchisee:
- Is passionate about fitness, performance, and helping people level up
- Wants to serve clients of all ages — from young athletes to working adults
- Embraces D1's core values: encouragement, accountability, and athletic excellence
- Is motivated to build a loyal, long-term membership base — not just fill a gym floor
You don't need to be a former pro. You need to be someone who wants to build something that matters.
Ready to Own the Gym Your Community Has Been Waiting For?
Join 170+ D1 Training franchise owners who chose performance over average. Request your free Franchise Report today and take the first step toward owning a business that gets results — for your members and your bottom line.
Get Your Free D1 Franchise Report →